Defining the Vision.

RuQuan’s main goal was to ensure his social media properly represented who he was. He is a jack of all trades, yet his Instagram and TikTok pages only showed one side of him. His audience was well aware of his activism, but most had no idea he was also an artist because he used separate, smaller accounts that did not have much engagement to post that content.

He also needed help with aesthetics and content producution.

We leveraged his already popular main page, and rebranded his content so that his audience grew more awareness of all his talents, and ultimately boosted his following.

Additionally, he needed help marketing his music with reels, album covers, and music videos. We strategically rebranded his artist name from mell hooks to his most known name RuQuan Savion to make things less confusing for his audience.

Lastly, RuQuan had an influencer partnership with JBL and needed help producing content for his contract, so, we worked on a few of those as well.