Fail n’2 Success

As Lonnell’s YouTube Channel was growing popularity, it was time for a more cohesive and professional look. He already excelled when it came to video editing and content formatting, but the overall aesthetic lacked the cohesion and professionalism needed to truly stand out. He decided to go with TJM’s Brand Strategy and Design Package in order to strengthen his channel’s branding— ultimately:

• Increasing brand clarity for new and current viewers

• Gaining a more confident, professional presence that matched the quality of his work

• Streamlining, audience-friendly visuals that make his content easier to engage with