ETHOS CONCEPT | VDR BOSTON

Valentine’s Day Social Media Campaign

“We love this smart, talented, beautiful, elegant, and spontaneous woman.”

— @ETHOSCONCEPT

Love is in the air…

VDR’s, ETHOS concept, needed to drive more customers to their online shop and to their Boston location.

With Valentine’s Day approaching at the time, the client and I figured that a Social Media campaign promoting Valentine’s Day would be perfect. She was the stylist.

ETHOS concept prides itself on providing luxury, hand-made, modest, yet sexy fashion. The content had to be cohesive with the brand.

We filmed a total of 8 reels to be posted on Instagram and TikTok periodically leading up to Valentine’s Day, as a collaboration post with my personal account

I also posted a few Non-Valentine’s Day pieces on my own Instagram and TikTok page.

My Role(s)

  • Social Media Strategist

  • Content Creator

  • Model

  • Influencer

Valentine’s Day Campaign

The goal was to market ETHOS concept not just as a clothing brand, but as an experience. We wanted the viewers to be able to picture themselves in the store, and encourage them to visit it themselves.

Here is a compilation of the 8-reel series.

Jada Christine X ETHOS concept

Clicks to Ethos Concept’s online shop through Instagram increased by 30%, as well as the amount of time that customer’s spent on the shop.

There was also an increase in engagement on Instagram from viewers in the comments.

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